Leading companies such as IBM, Ricoh, Emirates and Seven Trent
Water will come together to debate the future of marketing in
July.
As part of the Academy of Marketing Annual Conference, hosted by
Coventry University (6 - 8 July, 2010) there will be a roundtable
discussion based around the conference theme of Transformational
Marketing.
This discussion will cover areas such as corporate social
responsibility and environmental marketing.
The roundtable discussion, held on the 7 July 2010, will be
chaired by entrepreneur and former star of the BBC's Dragons' Den
business show, Rachel Elnaugh.
Already set to present at the roundtable is IBM UK's Vice
President of Marketing, Communication and Citizenship, Caroline
Taylor and Sir John Egan, Chairman of Seven Trent Water.
Also presenting at the debate will be Allan Moore, founder of
engagement communication consultancy firm SMLXL and David Wortley
from The Serious Games Institute at Coventry University.
Each company will have ten minutes to present to the forum and
then the floor will be opened for questions.
Shabana Zaidi, Sponsorship Co-ordinator and Registration Officer
for the conference, said:
"Coventry University is proud to host a debate that attracts
international companies who are willing to openly discuss the
environmental and social issues that face the marketing
industry."
One of the key areas that the conference and the roundtable
debate will be focusing on is green marketing. The environment is
an important issue, which Coventry University takes very seriously
and will therefore be issuing eco-friendly merchandise to
conference delegates; ranging from recycled pens to memory sticks
with electronic copies of conference documents.
Shabana continued: "The roundtable discussion will be an
extremely informative and exciting event for all participants. It
will give an insight to transformational marketing from an industry
perspective, in comparison to the more academic side from the rest
of the conference. This mix of top industry professionals and
leading marketing academics should result in heated debates about
how marketing is advancing in this rapidly changing world."
For further information about Coventry University, please visit
their website here: www.coventry.ac.uk