Leicester based self adhesive labelling company Label Apeel has just completed a major new spirit brand labelling contract.

The project was for the label development of BBH's / La Fée LLP's new Premium Mainstream 'NV Absinthe Verte' range, which is now being launched in the EU (700ml and 500ml) and across the USA (750ml) - winning a Gold Medal at the 2010 San Francisco World Spirit Competition.

Label Apeel's team helped to develop the artwork of each product into effective labels that will achieve strong shelf presence for the brands.

The new BBH projects came as a result of the great work that Label Apeel has previously undertaken for the company. 

"Over the past year we have chosen to focus on quality - and this combined with our expertise of the technical and marketing mechanics of bottle labelling, is enabling us to get it right for clients first time and thus build great relationships and secure repeat business," explains Label Apeel managing director Stuart Kellock.

The successful completion of this brand development work has already paid dividends for Label Apeel, with the company already beginning to look at new BBH brand development projects for 2010.