Pictured above: Dick and Iwan Postel founders of FIR-TEX at Redbull factory

Proactive PR - the Southwell-based international multimedia public relations consultancy - today announced that it has been appointed by FIR-TEX to promote the use of the FIR-VEST, a revolutionary clothing garment, by the Red Bull Racing team.

Proactive PR, which has a global PR capability, will work with Cyprus-based company, FIR-TEX, to showcase the FIR-VEST - which will be used by the Red Bull Racing pit team during this year's opening Formula 1 Grand Prix races - at a press conference held in Istanbul.

"FIR-TEX is the official innovation partner of Red Bull Racing which is something that they are very proud of and we are delighted to be working with them to highlight such an association," said Proactive PR managing director Brian Dolby. 

"With the press conference scheduled on the eve of the Turkish Grand Prix in Istanbul, we aim to ensure the maximum PR potential is achieved for both the FIR-VEST and the FIR-TEX brand."

A FIR-TEX equipped garment protects the wearer from stressful electromagnetic radiation and increases energy, power and endurance, which are all important elements for athletes, especially within the demanding world of Formula One. 

Each garment uses Far Infrared Rays (known to be healthy radiations) which switch on as soon as the body heat activates it, improving (micro) circulation, balance, concentration and well being.

Iwan Postel, FIR-TEX CEO and co-founder, said: "Having developed and scientifically tested our FIR-TEX technologies, we have gone from strength-to-strength as a company. With the Red Bull racing partnership now in place after a year of discussions, we feel we are now at a stage where PR is essential. We are excited about working with Proactive PR and look forward seeing how they can help us." 

Proactive PR is headquartered in Nottinghamshire with a network of staff and partners across the world.