Pictured above: Dairy Trader Director, Rob Cross,
Oakland's Wholesale Account Manager, Lisa Lloyd-Smith and Strategic
Development Manager, Pete Vaughan, and Oakland's MD Dean
Attwell
Oakland Distribution, a subsidiary of Midlands multi temperature
supply chain specialist Oakland International, has developed a new
scheme in conjunction with The Dairy Trader, unique within the UK,
offering an independent route to market for fresh cream, milk and
chilled and ambient dairy products to support wholesale catering,
and food manufacturing outlets, across the country.
A bespoke partnership, the initiative was specifically designed
to satisfy the UK industry's ever growing need for small quantity
fresh catering dairy product. Oakland's MD, Dean Attwell stated:
"The scheme allows customers to buy at set inclusive delivered
fixed case rates, meaning customers can buy a minimum of 1 case of
each product as long as their total order for all products reaches
a combined total of 100 cases.
"The Dairy Trader has a high degree of industry knowledge and
expertise, with an exact understanding of the requirements of
independent wholesalers, cash and carrys and food manufacturing,
which has allowed us to unlock new opportunities and opening doors
in a highly receptive market place."
An additional benefit felt by the scheme has been the extension
to Oakland's geographical reach within mainland UK, including new
delivery solutions being offering to existing Oakland
customers.
Relatively new, the scheme already delivers a number of
supplemental benefits for existing Oakland customers. Said Dean:
"The scheme's delivery routes and destinations offer existing
customers with a fresh opportunity to penetrate new markets for
products suitable to the catering or convenience sectors."
Oakland's reputation and expertise at offering innovative
solutions, produced a distribution model set up to offer
competitive prices at an extremely low distribution margin,
enabling customers to order a fraction of the minimum order
stipulations that they would normally be required to meet if
dealing directly with multiple different niche suppliers.
Commenting on the new scheme, The Dairy Trader's Director, Rob
Cross, stated: "The Dairy Trader is a unique, independent
consolidation service set up to supply wholesale, cash and carry
and food manufacturers with catering products across the dairy
range. A bespoke service, it is the only dairy consolidation scheme
to offer fresh cream and milk to the whole of mainland UK. With the
key benefits of the scheme including easy ordering, day 1 for day 3
delivery, avoidance of supplier minimum order restrictions,
competitive pricing, and the whole of mainland UK enjoying fair and
equitable delivery priority. Our unique service offer is attracting
much attention within the marketplace.
"The service began on the 1st February 2010 and already feedback
from The Dairy Trader customers has been excellent, particularly
due to the scheme's flexibility."
Oakland's Dairy Trader scheme is targeting approximately 30
scheme customers by the end of the year, which they are well on
track to achieve.