Infegy Europe has announced the first client wins for its Social Radar social media monitoring system.

Wunderman, the UK's largest direct marketing agency and IGNITE Consulting Ltd., an innovation and change consultancy which works across both the public and private sectors, are the first two UK clients for Infegy who's US clients include Sony, Sprint, BP, 3M and Paramount Pictures.

Sales & Marketing Director of Infegy Europe, Nigel Bromley commented, "We're delighted to have started working with both IGNITE and Wunderman and helping them to research and analyse more deeply what is being said about their clients in social media and the relative impacts this may have. We'll be working with both clients closely to make sure that they are able to gain the insight they specifically need for their clients shape their communications campaigns going forward."

Social Radar is a proprietary system that searches and collects all forms of social content, from blogs and forums to news outlets and micro blogs and now contains over 4 billion conversations dating back to January 2007.

Using Social Radar, clients and agencies have the ability to research, plan and execute a new product launch or campaign, measure the response, listen to the thoughts and opinions of consumers, analyze buzz, track sentiment and ultimately evolve these campaigns for better return on engagement and investment.

Dr. John Rudd, Senior Lecturer in Marketing & Strategic Management at Aston University Business School, commented, "Social Radar allows strategic marketing information to be gathered and presented in a highly efficient and effective way, and more importantly can be tailored to a particular audience. For Marketers, highly complex and interactive information can be used for strategic marketing discussions, whereas more indicative data can be presented for more general discussions with a wider audience".

Social Radar can be purchased as a license or via consultancy.