Staffordshire based Freedom Brewery, England's first lager only microbrewery, has appointed Willoughby PR to handle its forthcoming product launches.

With the opening of a function venue, shop and brewery tour on the cards, Freedom Brewery selected the Midlands based consultancy from a competitive three way pitch based on the team's success across other food and drink campaigns.

Freedom Brewery, situated in rural Staffordshire, uses a sustainable source of natural brewing water and the finest quality ingredients to offer a range of hand-crafted premium lagers.

Managing Director of Willoughby PR, Jane Ainsworth said: "The addition of Freedom Brewery will really enhance our offering in the food and drink industry, with other big names like Kick Energy and Peter's Yard, this sector is really taking off for us."    

Award winning Willoughby PR has carried the accolade of Midlands Consultancy of the year for two years running and has recently been voted the Midlands' hottest PR agency by its industry peers.