Prova TV is a new digital division that has been launched this
week by Prova, one of the country's leading environment, technology
and transport PR consultancies.
Exploiting the increasing amount of opportunities made available
by the internet and as the digital revolution shapes public
relations practice, the new video production service is helping
clients and local businesses to communicate directly, using live
video content to tell their stories.
As an addition to the key mix of communications disciplines that
Prova offers, the new service gives clients the capability to
produce company video footage and multi-platform news releases as
part of campaigns and marketing communications plans.
Prova TV's David Price said: "Organisations are keen to harness
the huge audiences that media websites enjoy, and many have come to
realise that their ability to produce videos that a news website
will use are currently limited.
"Prova TV allows our clients to communicate using video and
multimedia, which can often be far more cost-effective than
traditional methods of communication. Our industry knowledge,
newsroom experience and relationships across the industry give us
the ability to advise clients on how to communicate messages
effectively."
The new service utilises the Prova TV team of BBC trained
cameramen and broadcast quality equipment to produce
attention-grabbing and informative videos, for the purpose of
increasing business awareness and driving traffic to websites.
Price comments: "The way information and news is accessed has
changed dramatically and editors are now looking for powerful,
engaging video news releases to post to their sites. Media
that were once the key source for breaking news are often relegated
to analysing what has already been featured somewhere on the
internet."
With the average internet user viewing 182 online videos a month
and with 82 per cent of all internet users viewing videos online,
an effective video can be a hugely powerful tool.
For further information on Prova PR view their website here:www.provatv.co.uk