A Nottingham-based call centre is drawing upon the power of
Bluetooth to help recruit new staff.
Domestic & General (D&G), based on Talbot Street in the
city centre, has introduced the new initiative to reach potential
employees as an alternative to the traditional advertising
methods.
Bluetooth, which is an open wireless device for exchanging data
over short distances, will be set up to work when the potential
employee is in range of the device - for example at selected
recruitment agencies or at Job Centres.
Deborah Martin, site operations manager at D&G said: "We are
always interested in identifying new ways to target potential
employees. This is a method that is direct and personal.
"It is also a fairly new method of targeting people and
therefore we hope candidates will be fairly receptive to it.
"It will also be possible to use Bluetooth to communicate with
staff, as well as to transfer messages to potential clients and
partners."
There are a number of organisations that currently use this
technology including multiple police forces around the UK,
Nottingham City Council, and a high number of taxi
companies.