Pictured above: (L to R) Colin Povey, chief executive
of Edgbaston, Ashley Giles, director of cricket for WCCC and Trevor
Norris of Arden Partners, advisers to KSK.
Warwickshire County Cricket Club (WCCC) has today announced that
it has secured a number of leading sponsors for its 2010 season,
with some on board until 2012.
KSK Power Ventur plc, a company listed on the London Main
Market, is a power project development company based in Hyderabad,
India, and has signed a three-year-deal to appear on the front and
collar of the club's Clydesdale Bank 40 over shirt.
KSK has a strong commercial brand in India with a number of
corporate social responsibility initiatives that benefit a wide
range of stakeholders. As part of its plan to grow the brand,
the company has agreed a three-year sponsorship deal with
WCCC.
Mr S. Kishore, executive director of KSK, comments: "Cricket is
a national institution in India and loved by all who play and
follow it. As WCCC has a fine tradition in the game, I am very
pleased with our sponsorship arrangement.
"Plus, with the redevelopment of the ground set to enhance its
status both in the UK and globally, the next few years will be an
exciting time to be a part of the team. Indeed, this will help to
enhance our brand exposure both in the UK and at home in
India."
As well as this new three-year-deal sponsor secured with KSK,
the club confirms it has retained a number of key partners for this
year, including skincare specialists, sk:n, wealth management
company, Blackstar, Marston's and Pinsent Masons.
Having been a sponsor of the County shirt since 2008, sk:n has
committed to the club for a further two years. Andy Randall,
Managing Director of sk:n, comments: "We have built up a great
relationship with WCCC and are pleased to be on board for the next
two years. A key aim of ours is to highlight the dangers of skin
damage, especially to sports fans who spend a number of hours out
in the sun. As WCCC places an equal importance on this campaign,
there is a great synergy between the two organisations, making it
the perfect match."
As well as securing sponsors for the club's kit, Edgbaston is
also considering the sponsorship of its new 4,000 seater stand, as
well as the naming rights for a number of its suites, including the
new media centre.
A key aim of Edgbaston is to attract high profile international
fixtures, such as last year's Ashes Test, which saw the club
generate record profits. The exposure achieved, which will be
boosted by a number of key international matches secured this year,
has clearly helped in attracting the attention of top quality
brands in the Midlands.
James McLaughlin, commercial director at Edgbaston Cricket
Ground, said: "We are glad to be welcoming back so many of our key
partners for 2010, as their continued support is valued at the
club.
"The exposure we have achieved as a result of the international
matches we have hosted has enabled us to attract KSK, a global
company.
"We look forward to strengthening our relationship with all of
our partners over the next year, in what is already an exciting
time for the club and Edgbaston Cricket Ground."