On March 15, the Japanese Ambassador for the UK, Shin Ebihara
will join the British Ambassador to Japan, David Warren, at a land
mark event where the two countries will highlight the mutual
benefits of working together in business and tourism.
The event named Japan Day which takes place between 09.00 -15.00
at Holywell Park, Loughborough has been carefully planned by UK
Trade & Investment (UKTI) and Business Link Japan, to ensure
that East Midlands businesses are fully exposed to the vast
opportunity of business potential that exists for Japanese export
and partnerships in the UK, including strong Olympic connections
from which East Midlands businesses could benefit.
The Ambassadors will be symbolising their partnership pledge
with a tree planting ceremony, set to flourish in time for the
arrival of the Japanese Olympic team who are staying in
Loughborough for the entirety of the London 2012 Olympic Games.
Also, to mark the occasion, Nottingham students studying
Japanese from Southwolds School in Keyworth will be performing a
Japanese role play to demonstrate the professional meet and greet
culture and etiquette in Japan, before delegates enjoy a
presentation from British double Olympic javelin thrower, Goldie
Sayers on how to prepare for success.
Throughout the day, delegates will also have the opportunity to
take part in a variety of workshops with relevant case studies to
better understand how they can export their products and services
to Japan in a wealth of industry sectors including Healthcare,
Transport Technologies, Environmental Technologies, Food &
Drink and Creative industries.
Steve Crane, Founder & Director of Business Link Japan said:
"I am delighted to see the East Midlands get the opportunity to
learn about business possibilities in Japan on such a large scale.
"
"I am very excited that Loughborough won the bid to play host to
the Japanese Olympic team, which will mean that hundreds of
athletes and support staff will come to the East Midlands over the
next three years.
"There is huge potential for East Midlands businesses to work
very closely with Japan, so we are developing a programme of events
to build overseas relationships which begin with a real bang on
Japan Day."