Pictured above: (l-r) Alan Gilbert, care director at Prime, Richard Davis, Operations Manager at Mor-care and Paul Morgan, director at Mor-care

A pioneering homecare and rehabilitation support service, which started life in Derby, is now being rolled out across the Midlands.

Pride Park-based Prime, which also has offices in Warwick and Coventry, has joined forces with Telford-based Mor-Care to deliver its innovative RALE (Reconstructing Adult Learning Experience) programme to the Shropshire area. 

The RALE programme provides rehabilitation for people who have suffered serious head and spinal injuries, often in road traffic accidents. 

Prime first developed RALE in 2005 and since then has established itself as one of the UK's leading providers of specialist support for individuals with a wide range of disabilities. Like Mor-Care, its aim is to enable individuals to have control over their own care and rehabilitation programmes and allow them to continue with their chosen lifestyle. 

In addition, Prime & Mor-care provide care for people with medical disabilities who require long-term care, or those with learning disabilities, behaviour disorders, mental health problems, physical disabilities, autism and Asperger's syndrome, along with home care services for the elderly.

Alan Gilbert, care director at Prime, has been working with the directors and senior management team at Mor-Care and has now been made a director of the company.

Alan originally started working in partnership with Mor-Care in an advisory role. It soon became clear that Mor-Care had the same philosophy towards care and rehabilitation as Prime.

The partnership will create 50 new jobs initially and will enable Prime to continue to develop the RALE programme and expand its services into Shropshire and the surrounding areas, whilst supporting Mor-Care in the delivery of domiciliary care to elderly patients.

Commenting on the expansion of RALE and his appointment, Alan Gilbert said: "I am delighted that Prime is able to expand its innovative range of services and roll-out its unique programme of rehabilitation support into a new area. We now cover Derbyshire, Warwickshire, Coventry and Shropshire and hope to expand still further in the future.

"I am also looking forward to working alongside the directors of Mor-Care in my new role as director."

Richard Davis, operations manager for Mor-Care, added: "Thanks to our close links with Prime, clients can be reassured they are dealing with a company that has many years of wide-ranging experience, and the knowledge and skills to deliver a support service that can make a real difference," added Richard.

Prime was established in 1993 by care professionals Alan and Julie Gilbert and has gone on to become a pioneer in the field of specialised rehabilitation support. Prime & Mor-care are committed to improving the quality of life for their service users by enabling and empowering them to take control of their own lives.