Pictured above: (left to right) Michelle Wright and Sue Bailey

Midlands marketing communications agency, Gough Allen Stanley, has undergone an exciting brand makeover, unveiling a new identity, a vibrant new look and a brand new website. 

The award-winning agency will now be known as 'Gough Bailey Wright', a combination of its former title and the names of current owners, Sue Bailey and Michelle Wright. 

Sue and Michelle took over the agency following a management buyout in 2005 and are currently celebrating their fifth anniversary.

The company, which was first established in 1936 as Tom C. Gough and Partners, is the longest running independently owned marketing agency in the West Midlands and boasts a wide range of well known and respected brands. The agency provides the full suite of marketing disciplines, including both traditional and online communications across its PR, Digital, Creative and Media departments. 

The rebrand, which is now in effect, has been timed to coincide with the anniversary following a sustained period of growth and the success the agency has experienced over the last five years.

A recent recruitment drive has seen Gough Bailey Wright expand across all three floors of its offices in Bromsgrove, Worcestershire.

The latest addition has been the appointment of a creative director, a new position at the agency following a number of business wins for its creative services department.

The business wins include the launch of Truma's new range of products, being unveiled at this year's Boat and Leisure Show, which the agency won following a three-way pitch.

Also flourishing is Gough Bailey Wright's digital department, which offers a range of online marketing services such as web design, pay-per-click and SEO to existing and potential clients. Gough Digital is currently involved in a number of campaigns and has just completed two new websites for Truma and local housing association, bdht. 

The expansion has also seen the agency more than double its PR team, which has just secured the national account for Drayton Manor Theme Park after a number of years as the attraction's regional consultants.

Other accolades include a CIPR Gold PRide Award for Gough Bailey Wright's public affairs work for major client, Sainsbury's, and a social media award for local client, Purity Brewing Company, after the agency implemented a successful and ongoing twitter and Facebook campaign.

The social media work for Purity has also led to the brewer picking up three new stockists. 

Managing Director, Sue Bailey, comments: "The rebrand marks a new phase for the company, which will see us fully equipped to remain at the cutting edge of marketing communications, while maintaining the long-standing traditions and passion, the ethos, rightly associated with the Gough brand."

Joint owner and Creative Services Director, Michelle Wright added: "The new name and logo is a combination of our heritage and our future aspirations. By adding our surnames to the existing Gough brand we are expressing our intentions for the agency, while the new colourways reflect the vibrant attitude that we have towards our creative work."