Pictured above: Rob Wilmot, with Alan Boyden (L) and Murray Carmichael-Smith (R)

Internet pioneer Rob Wilmot, co-founder of Freeserve, has joined the board of the company that owns public relations agency BCS PR and BCS Creative.

Acknowledged as an online marketing expert, Rob was the founding Chief Technology Officer of Freeserve, exiting the company in 2001 after seeing it through floatation and the £1.6bn sale to Wanadoo.

Rob joins BCS to steer the development of BCS Digital, which advises clients on the strategy for social media, search marketing, e-mail campaign management, web presence and mobile.

He commented: "The agency is becoming the 'go to' place when companies want to integrate marketing and PR campaigns as it leads the field when it comes to seeing the potential of using online media tools.

"I've had the pleasure of working with different members of the BCS team on a number of projects and have been thrilled at the enthusiasm they show for what they do and their determination to get the best results for their clients."

Alan Boyden, who together with Murray Carmichael-Smith founded BCS PR and BCS Creative, commented: "This is a real coup for the agency and we are so excited at the thought of someone with Rob's calibre joining the team and helping the agency to drive for further growth in the world of digital marketing."

Rob has invested in many ventures and now sits on a number corporate and public sector boards, and he is chairman of Doncaster College. He is also Visiting Fellow at the University of Bradford in the school of Informatics, as well as a practising artist.