Lincoln Based Forces Cars Direct, the vehicle-sourcing and purchasing specialist for armed services personnel, has revealed that it saved its customers around £4.5 million over the course of 2009, with an average saving of over £4,000. The news comes as the Company mounts an awareness campaign to alert members of the military to the fantastic cost reductions that can be achieved.

Based in Lincolnshire, Forces Cars Direct was created to take the hassle out of buying a new and used car for regular, reserve and Territorial Army, RAF, Navy and Marine servicemen and women. On last year's figures the organisation is certainly succeeding in it's mission, as Managing Director Steve Thornton confirms:

"2009 was a great year for us. We were able to help well over a thousand people get great deals on all sorts of vehicles. Our staff are predominently ex-military, so we understand the unique nature of the work and the challenges it presents. Through our experience we can find ways around most issues sevice people have, and we always deliver the lowest prices possible. Most of our work comes through recommendation or repeat custom, and we are enjoying a rapidly growing reputation as the dealer of choice for both new and used cars."

Due to exclusive agreements with car manufacturers, Forces Cars Direct is usually able to offer savings of up to 31% off normal retail prices on new cars, far in excess of the local dealers.

All buyers, whether purchasing new or old, can also benefit from guaranteed special military finance for qualified buyers, maximum part-exchange allowance through Forces Cars Direct's nationwide network of used car buyers, and full money-back guarantee if not entirely satisfied.

So as word spreads of the fantastic deals on offer, Forces Cars Direct expects 2010 to be another record breaking year in terms of the money saved by the service men and women that use its service.