A Malvern based manufacturer is back on the books for Cambridge University Hospitals NHS Foundation Trust, after winning an order in just 24 hours through a healthcare procurement channel, the Suppliers' Registration Portal.

Using information gleaned at a dedicated event run by myM-link, a membership service for private companies in the life sciences market, Malvern Healthcare Limited secured an order to supply its industry-leading EZIplug Foetal Scalp Electrode System.

By submitting a quote within just two hours of receiving the enquiry, Malvern Healthcare, a preferred supplier to the Healthcare Purchasing Consortium, was able to secure the order for its unique disposable electrodes just 24 hours later. The EZIplug System's compatibility with all monitoring systems and its unique ergonomic design for ease of use and to reduce cross contamination were key benefits to the Trust.

Graham Robinson, Malvern Healthcare's operations manager said: "This hospital handles more than 5,000 births a year so we're delighted to be back on board with the Cambridge University NHS Foundation Trust.

"The myM-link event we attended, as part of our membership to myM-link's 'Information Service', taught us the importance of maximising new business opportunities through the Suppliers' Registration Portal. I'm confident that by reacting fast to all enquiries, we're making the most of the opportunities presented by our myM-link membership. The Suppliers' Registration Portal forms a critical part of our business development approach and with a flow of enquiries coming through; it's a resource that we wouldn't now be without."

myM-link manager Sue Wilde added: "As a member of myM-link's 'Information Service', Malvern Healthcare has access to a wealth of market intelligence.  This cost effective service is an ideal way for Malvern Healthcare to keep up to date with market opportunities as demonstrated through this recent business success. I'm delighted that Malvern Healthcare has benefited from our expertise and saw such a quick turnaround from enquiry to order. The responsiveness of the portal is one of its key benefits, bringing the needs of the NHS and the solutions from industry together."