Rico Mexican Kitchen is spicing up its prospects by becoming part of an exciting new East Midlands reality web project www.inafishbowl.com, which has just announced seed investment from the East Midlands Early Growth Fund; a venture capital fund financed by the East Midlands Development Agency (emda).

In A Fishbowl Ltd was launched late last year by entrepreneur Toby Reid and 'East Midlands Entrepreneur of the Year 2008' award winner Andrew Springhall.

www.inafishbowl.com  is a new website which profiles the trials and tribulations of three start-up businesses from across the East Midlands. Filmed through different stages and broadcast on the site, viewers can learn the lessons of starting a business through observing other start-ups in real-time through video, blogs and Twitter.

Belper-based entrepreneur, Marcela Flores Newburn's Rico Mexican Kitchen business has been signed up as one of the three start-ups to first feature on the site.

Marcela will be filmed through different stages of her business and the content broadcasted on www.inafishbowl.com using twitter, live blogs and video feeds. Over time each business will receive advice from celebrity entrepreneurs, business experts and members of the public.

Mother-of-two Marcela, who makes all of the authentic Mexican products in her range by hand, is excited about becoming part of the concept. She commented: "I'm looking forward to this opportunity. It's a great concept and will be really useful for other entrepreneurs in the beginning stages of starting a business. I hope that we can really learn a lot from this experience and I'm excited about the awareness it might bring for Rico Mexican Kitchen."

Founder of www.inafishbowl.com, Toby Reid commented: "This is a great initiative for new business start-ups as they get to learn through other people's experiences on the website. Everyone involved in the project has started their own business, so we know the difficulties involved in the process.

"We all share the view 'if only I knew then what I know now!' The service is designed to provide empathy, learning and motivation to others in a similar position. Rico Mexican Kitchen is still very much a start-up business but its future is bright. This is going to be a very interesting time for them."

Rob Cawdron of fund manager E-Synergy who provided the seed investment commented, "www.inafishbowl.com combines business education with the real life trials and tribulations of a real start-up in real time. We look forward to watching the venture become a compulsive media phenomenon. In media terms, we have likened it to Big Brother meets The Apprentice. The reality is that it is of much more practical use to potential, first time and serial early stage entrepreneurs. Once the concept is established it should go on to appeal to a much wider audience."

To find out more or to follow Marcela's story, visit www.inafishbowl.com.