Drinks entrepreneur Claire Hall is ready to speed up production
of her alcoholic iced tea range after receiving an Innovation
Support Grant (ISG) from the Food and Drink iNet.
Claire has been hand producing her two flavours since launching
Drink It Limited six years ago. But the £4,600 ISG has helped
her to research the best equipment to automate the process, and now
she is hoping to move the business forward.
"Manually I can produce 300 bottles a day, but it's a struggle
and not consistent," explained Claire. "The Food and Drink iNet
Innovation Support Grant has helped me to find out what equipment I
need to automate the process. Now I need to invest in the
equipment."
Claire, who is based at Kirton Holme, near Boston, worked with
experts at Nottingham Trent University on trials and tests to
pinpoint the most suitable brewing vessels for her alcoholic iced
tea, which is a blend of fruit juice, iced tea and vodka.
The equipment chosen will allow her to produce 2,000 bottles a
day.
"The process will be less manual, the product will be more
consistent and I will be complying with all the regulations," added
Claire. "The ISG has enabled me to go to the next stage in my
business. Now I am looking to secure investment."

Pictured above: Claire Hall from Drink It Ltd
Claire produces the Percy's range of alcoholic iced tea. She
currently has two flavours - mango and lemon and lime - but she
hopes to expand the range in the future and use seasonal and local
fruits to create new flavours.
The Innovation Support Grant also allowed her to work with
University of Nottingham spin-out company Flavometrix.
The Food and Drink iNet Lincolnshire business adviser Rachel
Linstead said: "Innovation Support Grants are designed to encourage
innovation in businesses, and Claire's plans for Drink It Limited
are the perfect example of how innovation, in this case by
automation, can help a business to develop."
The Food and Drink iNet is aiming to foster innovation in the
region's food and drink sector by encouraging businesses to turn
new ideas into new business through the development of new
technologies and products. It's also hoping to stimulate new
processes, services and ways of working in the industry to help
boost the sector.
Funded by East Midlands Development Agency (emda), the Food and
Drink iNet is managed by a consortium, led by the Food & Drink
Forum and including Food Processing Faraday, Nottingham Trent
University, the University of Lincoln, and the University of
Nottingham.
Around £250,000 in Innovation Support Grants has been
allocated to around 50 food and drink firms across the East
Midlands by the Food and Drink iNet since the iNet was launched in
2008. The iNet hopes to have more funding allocated as part of a
new contract in 2010, said Peter Maycock, Food and Drink iNet
project director.