Cedar House Investments, one of the region's leading developers, has now set its sights on the Waterside regeneration zone.

Peter Gadsby, chairman of Cedar House, is one of Nottingham's most prolific developers, spearheading major regeneration schemes throughout the city. He was behind the £200 million Phoenix Centre scheme at Cinderhill and also the premier development Ng2 which created 5,000 jobs, and brought such names as Experian, Speedo and The Bank of England to Nottingham.

Cedar House has turned its attention to Nottingham's Waterside and submitted a planning application for a key landmark site purchased back in 2007 as a strategic acquisition. The company is seeking planning permission to transform the former five-acre Sunlight Laundry in Daleside Road to high quality retail, office and leisure space.

Mr Gadsby said: "This scheme will facilitate investment in Waterside. The ambitious retail development we are proposing is much needed for the people of Sneinton to inject vibrancy into the area. We believe the scheme will initiate the transformation of Waterside and will be the catalyst for regeneration. We expect the scheme to provide more than 300 jobs, together with a further 200 construction jobs".

The development comprises 30,000 sq ft retail development together with an additional mix of office and leisure facilities.

The planning application for the £25 million scheme, follows a detailed public consultation where more than 100 people gave their opinions for the proposed plans.

Chris Carlisle, Cedar House managing director, said: "Our proposals were well received. There was unanimous support for better quality shopping facilities to serve Sneinton residents. The opportunity for the creation of jobs for local people was also welcomed."

Mr Gadsby added: "I am thrilled to have the opportunity to be part of this major project which is expected to kick-start the Waterside regeneration area, facilitating investments in this part of the city.

"The development is expected to attract high-quality occupiers to Waterside."

John Rhodes, development director at Trent Park Developments Limited, heads the impressive Riverside Crescent development in Colwick. He said: "A retail development of this type is crucial for this area. There is a real lack of facilities that people can walk to."