A pioneering PR firm is using podcasting to providing budding
entrepreneurs with insights on marketing and promotion from
big-name business leaders.
Staffordshire based Richard Swancott Associates will be
recording interviews with leading lights of the business world,
letting aspring Alan Sugars take tips straight from the minds of
successful moguls.
They will be distributing the interviews as a series of podcasts
which can be downloaded from a number of websites including the
company's homepage and the Apple "ITunes" store.
The aim of the project is to build up a comprehensive picture of
strategies that have proved effective at the highest levels, as
well as being a source of inspiration for small business
owners.
In the first podcast, uploaded on January 25th, they interview
Stoke-on-Trent's water-park wizard and star of "The Secret
Millionaire" Mo Chaudry.
Richard Swancott, the head of the firm, said "We aim to provide
a resource that people looking to build their businesses can tap
into."
"Whether you're talking about one of the Dragons like Duncan
Bannatyne, the chairman of a football club or anybody else who's
considered a business chief, PR has played a role in their success;
we want to find out exactly what worked for them, the tricks they
used, and pass that knowledge on to the next generation of
entrepreneurs."
New podcasts will be added regularly throughout 2010 and users
can subscribe to the series to make sure they don't miss the latest
additions.
For more information, visit the Richard Swancott Associates
website at www.richardswancottassociates.co.uk or their blog at
http://prstokeontrent.wordpress.com/