Pictured above: Gas Street offer up their new application that's 'as easy as cake'

Birmingham-based digital media agency, Gas Street Works, is to open up its self-developed filesharing application, ReviewSpace, to the rest of the creative sector later this month - following a successful 3 month in-house trial period.

Directors of Gas Street have ploughed thousands of pounds into developing the application over the past 12 months, having briefed their technical team to create a product that will allow users to collaborate on digital, cross platform projects - enabling agencies and clients to share large media files including, images, sound and video files regardless of their individual software capabilities. 

Initially designed to overcome issues with the sending and opening of large files by clients with limited IT infrastructure, the application also enables both the creator and client to comment on projects as they develop - with amendments, suggestions and approvals stored in project threads that can be accessed at any time, by anyone involved.

Crucially, the software will also enter the market with a lower price point than any competitor products as traditional project management bolt-ons such as budgetary tools and time management applications have been omitted.

Justin Sawkins, Head of iMedia at Gas Street Works, said: "Ultimately, ReviewSpace has been developed by us - the end user.

"It is a project that has been in development for 12 months and a concept for over 5 years, when we realised that sharing files of different formats across different software didn't have to be as problematic as it was. The creative sector simply needed a platform such as ReviewSpace to bridge the gap between software providers."

Gas Street Works, created in 2000 by Stuart Udale and Michael Kretzmer, specialises in the creation of corporate, educational and consumer videos for a client portfolio that includes the NHS and the Home Office.

The agency is now looking beyond video into the realms of software applications, hoping other businesses will recognise the potential that ReviewSpace offers.

Justin added: "We genuinely believe that ReviewSpace offers an affordable solution to issues encountered by every agency working within this sector. Our objective was to create a product that would be, to coin a phrase, a piece of cake to use and feedback from our clients and colleagues suggests that we have done just this."