A leading business expert at Coventry University has said that
"the proud purple flag of Cadbury had turned into a weeping white
flag of surrender" as the Cadbury board recommended the
£11.7bn takeover from Kraft to its shareholders.
In what has to be one of the bitterest takeover duels in recent
corporate history, Professor David Bailey of the Coventry
University Business School said long-term shareholder commitment in
the company had been undermined by hedge funds who invested "to
make a fast profit in a takeover situation."
Professor Bailey, who has seen the saga unfold over the past few
months added: "If there is a good reason to re-start the
debate over the vulnerability of British industry to foreign
takeovers, then this has to be it - the plight of Cadbury in trying
to fight a losing battle.
"Cadbury will now join a long list of British firms gobbled up
by foreign takeovers of late; BAA, Boots, Corus, ICI, Jaguar Land
Rover, P&O and Pilkington to name but a few."
Despite strong words of warning from Lord Mandelson, the
government was effectively powerless to act once a takeover had
been agreed having itself removed the 'public interest' element of
UK Competition Policy regarding takeovers back in 2000.
This had previously given the government the power to block a
takeover if it threatened jobs, the balance of payments, technology
or regional development.

Pictured above: Professor David Bailey
Professor Bailey continued: "The union, Unite, has warned
that as many as 30,000 jobs could be put at risk by the deal, with
Kraft facing the need to service over £20 billion in debt
after the takeover which could result in Kraft looking to find $1
billion plus a year in cost savings to justify the takeover. The
cuts will have to be found somewhere. "
Professor Bailey believes that most takeovers fail and could
lead to huge disruption "and that's before we even consider the
wider social and economic damage".
He concluded: "This is part of the fear with Cadbury and
whether Kraft will maintain production and high-level functions in
the UK in the long-term.
"The people who really make money out of takeovers are the
investment bankers; they are the real beneficiaries of this
takeover and indeed most others. The workers at Cadbury don't have
a say and because this has happened to an iconic Midlands company,
I wonder whether or not the Government would have been as happy to
let this happen if it was a hostile takeover of a company which had
deep roots in the City of London?"