Pictured above: Niki Shepheard

Lincoln-based PR agency Shooting Star PR has welcomed a new member to its growing team.

Niki Shepheard, who previously worked as a Media Executive for Lincolnshire Tourism, has joined the agency as an Account Manager and will also be taking the lead on an exciting new web-based project due to be launched in the New Year. 

Originally from Lincoln, Niki has spent over ten years working in the media in both London and Brighton in a wide range of industries including travel, IT, commercial property and the broadcast sector. 

She was the Event Director for two B2B exhibitions and spent four years working within the conference and travel industry before moving back to Lincolnshire in 2007. 

Her first role back in the county was to promote Lincolnshire as a tourist destination with Lincolnshire Tourism, a job which saw her working on a number of projects including the Select Lincolnshire and Tastes of Lincolnshire initiatives run by Lincolnshire County Council.

More recently Niki has worked for the highly popular and influential parenting website www.mumsnet.com.

With a wealth of experience in PR, event management and sales, Niki is looking forward to launching Shooting Star PR's new web-based project in 2010 as well as bringing a number of new clients to the business.

Niki commented: "I am delighted to be joining the team at Shooting Star PR and really looking forward to working with such a dynamic and pro-active team."

Kate Strawson, one of the directors of Shooting Star PR, said the appointment enhanced the company's skill set.

"Niki has a great deal of experience in PR, marketing, sales and events and I am sure she will be an asset to our business," she said.

"We will be launching an exciting online project in the New Year and Niki will be playing a key role in ensuring its success."