Pictured above: Ellen Morley

A leading firm of Shropshire business consultants have announced the latest of several client instructions received during the past twelve months which are earning them a keen reputation as 'business connectors' as well as business improvement and development practitioners.

After facilitating and negotiating the sale of The Dental Spa on Shrewsbury's Oxon Business Park to the Velvet Group earlier this year, The Business Company has since been working with the practice to re-engineer its offering and to support Velvet in making further acquisitions. The firm is now actively involved in identifying and targeting suitable practices. 

Utilising a unique 'hub and spoke' model, The Business Company will work with Velvet to develop its referral clinic, and The Dental Spa, together with other acquired practices.  It is envisaged that practices both within and outside the Velvet group will be able to refer complex cases to the referral clinic which now operates under new Clinical Director, Dr Thomas Norlin D.D.S., Odont. Lic.

Ellen Morley, Principal of The Business Company, which is based near Shrewsbury, said: "We have been working behind the scenes with Velvet and the Dental Spa for the past year, building up the Shrewsbury business, making it more robust and preparing it for expansion in a unique way."

"Unlike other national dental practice models," she says, "Velvet Group practices will each retain their own identity. There will however be standardisation of clinical protocols, technical excellence and customer service levels, all of which will be set and overseen by the central hub. Each practice within the group will take specialist referrals, with more complex cases if necessary being referred to the Referral Clinic at the central hub."