Vitis PR, a technology PR agency, has been appointed by Magic
Software Enterprises (UK) to build its media and analyst relations
in the UK. Magic Software is a global provider of application
platform and business integration solutions.
Vitis PR will introduce Magic Software and its range of
enterprise technologies, in particular the recently-launched
uniPaaS application platform, to the IT and business media. The
campaign will target various media including publications and
social networks with readership among IT Directors, IT Managers,
CXOs and the IT channel.
The PR programme will be led by Vitis PR Director, Ranbir
Sahota, who is reporting into Magic Software's corporate and UK
marketing teams, and will incorporate traditional media, social
media and analyst relations.
Ranbir Sahota, comments on the appointment: "'Vitis PR is
looking forward to bringing PR activity to Magic Software's
marketing programme and aims to accelerate awareness of the
company's value for enterprise IT users, independent software
vendors, as well as for system integrators."
For further information, please contact us on info@vitispr.com or visit the
website www.vitispr.com