Pictured above: (l-r) Tom Gray, Berryman; Pip Dawkins,
Bray & Bray; Andrew Springhall and Tom Mawhood, Turning Point;
John Wilford and Simon Palfreyman (foreground) Mohdoh Ltd.
Turning Point, one of the East Midlands newest and most dynamic
venture capital companies has added Leicester-based Mohdoh Limited
to its investment portfolio.
Fronted by Tom Mawhood, Turning Point has invested £60,000
in the business for a 40% stake and is also looking to support its
development in terms of marketing to help secure High Street and
mass market outlets.
Pip Dawkins of Bray & Bray acted on behalf of Mohdoh Ltd and
Tom Gray of Berryman acted on behalf of Turning Point LLP.
Contracts were signed at 15 Clarendon Street, home of Turning Point
co - founder and East Midlands entrepreneur Andrew Springhall.
The brainchild of single parent Simon Palfreyman, Mohdoh is a
revolutionary concept in play therapy whereby a natural 'dough' is
treated with a unique concoction of essential oils and colour
therapy to help children through everyday illnesses and disorders
such as coughs, colds, travel sickness and sleeplessness.
Springhall commented: "Mohdoh is simple and ingenious, I loved
the concept and the products. As a father myself, the idea of a
non-chemical safe, play-based remedy for everyday use really
appealed to me. We are convinced Mohdoh is something every health
conscious parent will want in their medicine cabinet."
The initial concept was inspired by Simon's mum, who put drops
of lavender oil in his Playdoh to help calm her then extremely
energetic son. As a personal trainer and nutritionist Simon was
keen to come up with natural and therapeutic remedies for treating
his own sons, Harry (12) and Jack (8) and so started to develop a
range of products in conjunction with Penny Price, one of the UK's
leading aromatherapists.
After some initial success the Mohdoh range has been repackaged
in colourful, handy sized containers and currently features a range
of remedies that through the simple activity of kneading and
releasing the aroma of the special oils, are designed to combat
everything from hyper-activity, sleeplessness, anxiety to coughs
and colds and help aid concentration.
Initially designed specifically for children, the company's new
maternity range is now ready for launch, featuring remedies to help
with morning sickness and fatigue. This will be closely followed by
a range for adults to help aid weight loss, smoking cessation and
combat depression, stress, anxiety, insomnia, fatigue, and PMT.
100% non-toxic, safe and natural, the Mohdoh range retails at
£6.49 each and is available on line at www.mohdoh.co.uk