Attractions across the Peak District & Derbyshire enjoyed a
spine-tinglingly successful late-season boost thanks to the new
autumn half-term family festival, Spookyshire.
Visitors flocked to the area between Saturday October 24 and
Sunday November 1 to enjoy more than 50 Hallowe'en and firework
themed activities during the festival, co-ordinated by Visit Peak
District & Derbyshire - the area's official tourist board.
"Spookyshire has been a tremendous success," said Alan Walker,
manager of Poole's Cavern in Buxton. "We have had an incredible
half-term - more like a summer bank holiday - and our Terror Tours
have gone down very well, too."
Gulliver's Kingdom in Matlock Bath described its Hallowe'en
Spooktacular on Saturday October 31 as a 'record evening'. "We also
had a really good response from visitors throughout the half-term
break, with attendance figures 15 per cent up on last year," said
General Manager Dean Kimberley.
Bolsover Castle also reported bumper results thanks to events
such as Hallowe'en Fun on the 'creepy castle trail'. "We had a
phenomenally busy week at Bolsover Castle, and estimate that our
visitor figures were around 50 per cent up on last year," said John
Coulson, Visitor Operations Manager, East Midlands, English
Heritage.
Special Hallowe'en events at National Trust properties such as
Hardwick Hall near Chesterfield, Calke Abbey in the National Forest
and Sudbury Hall and Museum of Childhood were very well
supported.
"Promoting our Ghost Walks as part of Spookyshire proved very
successful - they all sold out in advance and we didn't have to do
any extra marketing to fill spare places," said Laura Shaw,
Communications and Marketing Manager for the National Trust in the
East Midlands.
Simon Seligman, Head of Communications at Chatsworth, was
equally positive: "We are delighted that visitors have responded so
well to our Hallowe'en events and activities and equally pleased to
see Visit Peak District & Derbyshire beginning the process of
giving the area an identity at this important time of year.
"We will continue to grow our Hallowe'en offer every year and
will support the Spookyshire campaign wherever possible."
In Chesterfield, visitors to the spectacular Garden of Light in
the town's showpiece Queen's Park were up by 65 per cent on the
previous year.
"It was a great success," said Bernadette Wainwright, Tourism
and Town Centre Promotions Manager, Chesterfield Borough Council.
"We've had some very positive comments about the event - such as
'Queen's Park was magical', 'The willow sculptures are brilliant'
and 'The best fireworks we've ever seen'. And the feedback we have
received so far suggests that we have had more regional visitors
than in the past."
Laura Greaves, Business Development Manager at Crich Tramway
Village, described the attraction's Spookyshire weekend, featuring
Starlight Hallowe'en, as 'very successful', while Rebecca Clay,
Learning Officer (Marketing and Communications) at Creswell Crags
said half-term had been 'very good', crowning a 'massively
successful' season.
Paul Ball, owner of Staffordshire Moorlands-based Peak Pursuits,
said the company's Spooky Walk at Tittesworth Water - featuring
characters dressed in costume and a canoe trip across the lake -
had been an excellent draw, with 50 people, aged from just two
years old upwards, joining in the fun.
In Derby, more than 80 customers celebrated Hallowe'en with the
all-night event, 'Dead and Breakfast', featuring six-and-a-half
hours of horror films, followed by bacon and vegetarian butties, at
QUAD, the city's new centre for art and film.
"All the initial signs are that Spookyshire has been very well
supported, and has played a key role in bringing in more visitors
and more money to the local economy during the autumn half-term
break," said David Thornton, Head of Marketing and Deputy Chief
Executive, Visit Peak District & Derbyshire.
"Now we're looking forward to planning next year's festival -
which we hope will be even bigger and better, embracing even more
attractions and events - as part of our on-going quest to remind
tourists that we're an all year round destination.
"We intend to build on the success of Spookyshire by introducing
other specially-themed events at times of the year that tend not to
be so busy - and will be announcing our planned programme for 2010
at our Annual Conference in just two weeks' time."