The University of Northampton's Business School will be
welcoming Allan Fraser-Rush, Managing Director of TEQUILA\London,
to Park Campus this week for his Inaugural Lecture to mark his
appointment as Visiting Industry Professor in Integrated Marketing
Communications.
TEQUILA\London are an integrated marketing agency within the
TBWA\ Group network, one of the world's most acclaimed marketing
networks.
Mr Fraser-Rush will deliver his lecture, entitled "Are brands
still believable?", from 6pm on Wednesday 28 October 2009 to over
100 guests including University staff, students and local industry
figures who will have the opportunity to ask questions relating to
the topic and discuss their ideas with the newly appointed
Professor.
The collaboration between TEQUILA\ London and The University of
Northampton has been benefiting students at the University for over
seven years and has made a significant contribution to the field of
Marketing and Entrepreneurship. Mr Fraser-Rush's appointment as
Visiting Industry Professor will formalise the collaborative
partnership and go on to further support the enhancement of
learning and teaching and joint activities within the
communications and creative industries.
Sally Laurie, Senior Lecturer in Marketing, Northampton Business
School, said: "The appointment of Allan recognises the
contribution and value gained from the engagement of the whole
TEQUILA\ organisation with staff and students across all levels.
Allan and his staff provide students and staff with such a level of
insight into their dynamic communication and marketing environment
that is impossible to replicate in any other way."