Pictured above: (l-r) Rose and Cathy Cheadle outside Feast in Mill Street, Stafford

Despite the recession an entrepreneurial Staffordshire mother and daughter team have just opened a new sandwich shop with a difference in Stafford.

The aptly named 'Feast' opened its doors in Mill Street to the public this week boasting a wide selection of fresh food available for customers to 'design their own lunch' to take away.

Cathy & Rose Cheadle opened the shop at 45 Mill Street and have renovated it to include a deli counter and salad bar, whilst stocking a wide range of quality fresh food from local producers including sandwiches, salads, panini's, hot roast rolls, cakes, tea and coffee's.

Commented Cathy, "We are delighted to have secured the shop in the town centre and within days we have attracted a lot of customers and started to field enquiries from local company's relating to the buffet lunches and other outside catering facilities that we offer."

"Of course it is a difficult time to launch a new business however, our market research suggested there was a gap in the market for the kind of food we are offering. All of the food we supply is freshly prepared on the premises and the response we have received from satisfied customers in our first week is excellent, particularly the comments on the extensive range of delicacies on offer," said Rose.

Feast is open 8.30am - 3.00pm Monday to Saturday and can also be ordered over the phone on 01785 243656