Halesowen accountants, Nicklin LLP, have embraced web 2.0
technology for the revamp of their website.
Rather than let potential customers wade through reams of text
to get the information they need, partners at Nicklins decided to
use web videos to explain all about the firm.
The videos were 'premiered' on Youtube and can now be found on
the firm's website at www.nicklins.co.uk.
"We pride ourselves in being a user-friendly accountancy firm,
yet when customers were looking at the website they were being
faced with a lot of information, which can be daunting if you're
not in the know," said Nicklins Partner, Harvey Owen.
"Our answer was to let them hear it from the horse's mouth so to
speak, so the partners and the senior members of staff here have
all produced a short clip to tell people about the services we
offer.
"I think it gives a more personal touch, and it is important
that we stay in touch with new developments in the world and resist
getting stuck in the dark ages."