Lord Alan Sugar swapped the boardroom for the East Midlands Conference Centre, Nottingham today (28th October) as part of a Business Link 'Audience with Lord Alan Sugar' event.

Today's event was attended by over 320 guests from a variety of regional businesses. It included a morning and afternoon session giving local business people the chance to grill the entrepreneur during a question and answer session. The catering team at Nottingham also created a private buffet lunch for Lord Sugar and ten of his guests.

Kirstie Danzey, Marketing Manager for Nottingham Conferences added; "We were delighted to host Lord Alan Sugar as part of the Business Link 'Audience with' event. Lord Alan Sugar is highly regarded for his work in nurturing young up and coming entrepreneurs so it seemed fitting to have had the event at a university facility."