FORMER world boxing champion Nigel Benn will be pulling no punches when he visits Derby on Saturday to promote a city entrepreneur's new clothing label.

Nigel, known for his fearless attitude in the ring, will model clothes at the Westfield Centre brought out by Roy Smoothe who hopes the range will also portray a positive message. Inspirational businessman Roy develops concepts that help people to dream, unlock and maximise their potential.

Roy, who previously worked in the menswear business, has come up with the Just Cool brand of urban street and designer clothes for men and women, from teenagers to the more image-conscious adults, which is tagged Designed in Heaven, Made on Earth.

Initially, the range will include t-shirts, long-sleeved tops, and hooded tops, plus accessories. A jeans collection is already under development. The brand has been designed by Roy and printed in Nottingham.

Roy hopes to encourage young people to follow the mindset of sporting and celebrity role models and to inspire them to believe they too can be successful and achieve their dreams. He hopes they will think it is 'cool' to wear his range and be positive.

With only three years to the London Olympics, Roy, who talks to schools and businesses on the Just Cool concept, hopes that young people will develop a winning mindset.

"Nigel Benn has that winning mindset which is what I am promoting with Just Cool," said Roy.

Roy has acted as a consultant on speaking engagements for Nigel Benn who has become a family friend. Nigel, who retired in 1996 after winning the world middle and super-middle weight titles, later appeared in I'm a Celebrity Get Me Out of Here.

Fans will be able to see Nigel at Westfield Centre near the food court on the upper floor between  3pm-4pm.  They will be able to buy merchandise from the new range and have Nigel's autograph, with a percentage of funds going to a charity nominated by Westfield. Alternatively, they can pay to have a photo with Nigel, again with some proceeds going to charity.

Nigel will be appearing at stockist Charlie Brown's and doing a photo shoot at Gloria Jeans coffee house.

After the preview promotion in Derby Roy hopes to launch nationally next year, pushing his range and concept in big stores and independent specialists.

He plans to visit America - where he has a strong following in the personal development market - to launch the brand there, then globally.

Roy developed Smoothe Mixx, using high technology and specially recorded music mixed with the spoken word to produce powerful motivational and business audios that enable people to absorb and remember information.

He recently launched in America a Smoothe Mixx version of The Yes Movie, which features 35  young multi-millionaire entrepreneurs who made their fortunes before they were 30. This will be premiered in the UK in London next month. 

He is a member of the council British Olympic Association's Team 2012 Appeals Committee that is trying to raise money to support athletes for the Games.

Roy will be bringing Nigel Benn, a devout Christian, back to Derby on October 10 for a black tie event at the Riverside Centre in Pride Park to raise money for local charities.