Pictured above: From left, Hari Rai, IntaTrade's regional adviser, Jonathan Webber, UK Trade & Investment's head of international trade at Birmingham Chamber of Commerce and Industry, and Anthony Dent, managing director of Dynistics.

A leading-edge Solihull software company has signed a major distribution deal to export its advanced management reporting software to the USA, Australia and Far East with the support of UK Trade & Investment.

Dynistics, of Blythe Valley Park, has pioneered the development of Active Dashboards, an innovative graphical software reporting solution to help any organisation to improve their operational performance. 

Managing director Anthony Dent said: "We spent several years devising this solution after receiving financial support for our research from Advantage West Midlands and now have thousands of users within the UK, within not only large organisations such as hospitals, colleges and household name companies, but also small and medium-sized firms who need a real-time view of their critical activities.

"We joined UK Trade & Investment's Passport programme in May this year and have just agreed a distribution deal with a major US software firm, Datawatch Corporation, who made their first sale just two days after signing the agreement.  

"Datawatch is NASDAQ-listed with tens of thousands of customers in the USA, Australia, mainland Europe and the Far East, so we will also be able to reach these markets through this potentially multi-million pound distribution deal.

"Datawatch spent a great deal of time evaluating other graphical reporting tools and found ours to be the most advanced compared to other software products available in the USA and Europe - a great endorsement of the innovative nature of our solution. 

"We would never have come so far so fast without help from UK Trade & Investment. Our international trade adviser, Jonathan Webber, was hugely enthusiastic and very knowledgeable as to who we should turn to for support. He put us in front of the right contacts in a matter of days.

"We also received excellent advice from Hari Rai from UK Trade & Investment's IntaTrade service delivered by Coventry University Enterprises. Hari has helped us to ensure that we protected our international Intellectual Property Rights (IPR) and to address issues around our licensing arrangements with Datawatch."

Jonathan Webber, head of international trade at Birmingham Chamber of Commerce and Industry, said: "The success enjoyed by Dynistics doesn't surprise me at all. They are an ambitious team with a strong, innovative product and have approached their international development in a structured and systematic way. 

"Dynistics has taken full advantage of the support and assistance available to exporters through UK Trade & Investment and I very much hope that news of the company's success will encourage others to approach us with a view to advancing their international trade ambitions."

UK Trade & Investment's flagship Passport programme gives promising new exporters the training, planning and ongoing support they need to succeed overseas. 

Through Passport, Dynistics is benefiting from a package of support, including a free export health check, attendance at an export workshop, assistance in formulating an international trade strategy and matched funding to help implement this strategy, quality training and mentoring advice and access to the full range of UK Trade & Investment services.