Businesses in Lincolnshire and the surrounding area are being offered the chance to reflect on how they are seen by current and potential customers at a free Business Image seminar being hosted by Nicholsons Chartered Accountants.

Steve Marshall, a photographer and former fighter pilot who now runs his own consulting firm, will be sharing his views on the crucial role a firms' visual image plays in how it is viewed by the public at large at the event on Tuesday, 15 September.

He will talk about how the image of well-known brands inspires certain emotions in customers whether the business likes it or not - therefore it is important to ensure these are positive emotions in order to help build trust in the brand.

Nicholsons partner Richard Hallsworth said: "Steve is one of the foremost speakers on this subject, and he has some very interesting views on how companies can improve their visual image, so I'm delighted we've been able to secure him for this seminar.

"Having the right image is crucial to winning customers' trust, and I hope Steve's insights will be helpful to local firms who are looking to expand and gain new business."

The event will take place at Nicholsons' offices in The Point, Weaver Road, Lincoln, with arrivals from 5.15pm for a 5.45pm start, finishing at 7pm. Refreshments will also be provided.

For more information or to book a place, call Jeannine Peta Thornley on 01522 815144, email jeannine.thornley@nicholsonsca.co.uk