Lincolnshire chartered accountants Nicholsons are planning to run more seminars to help local firms improve their online presence after a successful 'taster' session on Google AdWords and Google Analytics last week.

The free seminar on Friday (August 11) saw internet marketing expert Liam Lally give a talk on AdWords - a scheme which allows firms to increase the ranking of their websites through the use of sponsored links - and Nicholsons partner Richard Hallsworth present an overview of Analytics, a statistical package which helps site owners understand who visits their site, what they look at and for how long.

Richard said the taster session had proved a big success, with over 20 representatives from local businesses attending, and plenty of positive comments received.

As a result, a day-long seminar which will look at both Google Analytics and AdWords in more detail has now been planned for Tuesday, 22 September, for which there will be a charge.

A second free taster seminar is set to take place in October on the subjects of search engine optimisation, e-marketing and social networking, which will again be followed by a full-day event, looking at the same topics in more depth.

Richard said: "The seminar went very well, and I've been contacted by several people who attended to say how useful they found it, with some already starting to take on board the techniques they learned to increase their own online visibility.

"As a result, we've decided to strike while the iron's hot and schedule a more in-depth look at Analytics and AdWords, again with Liam Lally, next month, as well as further seminars on other aspects of online marketing."

For more information on the forthcoming events or to book a place, call Jeannine Peta Thornley on 01522 815144,