Football clubs across all the English Leagues are having to
juggle their finances to stay solvent in the current economic
climate, according to an in-depth survey of football club finance
directors published by PKF Accountants & business advisers.
PKF's eighth annual survey, Staying on the ball - how clubs are
responding to the credit crunch, shows that all leagues are
suffering from the recession, but in different ways.
Philip Long, head of corporate recovery at PKF and football
sector specialist, said: "Given the cataclysmic financial and
economic events over the last 12 months, it is not surprising that
the results of our survey reflect the predominant themes affecting
the UK economy. More clubs are finding it harder to raise funding,
more are digging deep into their overdraft facilities to keep
going, and fewer expect to make a profit this season.
"Finance directors are also clamping down on the size of the
squads and trying to curb both player salaries and transfer fees -
although the recent EPL signings suggest that the big clubs are
still immune from some of the financial pressures on the smaller
leagues."
Merchandising and corporate hospitality show the largest falls
in the last year - for both, 38% of clubs reported reductions of
greater than 5%.
For the year ahead, three quarters of the EPL respondents are
anticipating a reduction in income of between 5% and 20% for
corporate hospitality, but appear largely confident that match and
season ticket sales will hold up. The EFLC, however, is concerned
about match and season ticket revenue, while the FL1 is most
concerned about a fall in merchandising revenue.
At the same time, more than a third of clubs are under more
pressure from their banks - an overall increase from 24% last year
- and half of all respondents envisage using more than 90% of the
bank overdraft facility in the year ahead - up from 41% in 2008.
But the league under the most financial pressure appears to be the
EFLC with more than three quarters of its respondents intending to
use more than 90% of their facility this year - up from 44% last
year.
Philip Long added: "Arguably, it is clubs in the EFLC that have
the biggest gamble, do they spend to try to reach the EPL (the Holy
Grail) or spend to avoid relegation?
"Either way, the price of failure could be catastrophic. Clubs
must plan for all eventualities and unsuccessful speculation using
bank debt could be a one-way ticket to insolvency.
"What is surprising and moreover, concerning, is that across
each revenue stream around a third of clubs do not believe the
credit crunch will have any impact on their operations. In my view
this is wishful thinking. Clubs must appreciate that the continuing
economic uncertainty and rise in unemployment will affect their
supporters' ability to spend over the coming season."
Finance directors' control over player costs tightened again
this year. Nearly two thirds (62%) plan to have a smaller squad
size this year compared with 35% in 2008 and just 25% in 2007.
Only 12% are planning on increasing the size of the squad while
27% of the total sample - but 75% of EPL respondents - are
budgeting for the same size squad as last year.
Half the respondents will also be spending less on the first
team payroll next season - compared with just 19% in 2008. This is
the first time that the trend for increasing the payroll costs has
been reversed.
The EPL clubs' restraint on squad size, however, does not extend
to payroll costs with 75% budgeting for a larger payroll perhaps
indicating a strategy to concentrate on quality rather than
quantity.
Stuart Barnsdall, Audit Partner, Football Industry Group said,
"The overall trend appears to be that clubs are cutting down on the
size of their squad in order to spend more on their 'star' players.
In particular, none of the EPL respondents are increasing the size
of their first team squad but three quarters of them will be
spending more on their payroll.
"Again, the product is everything with only the EPL bucking the
downward trend which indicates that the financial gap between the
haves and have nots is widening. The EPL is the promised land with
everyone wanting to be there."