Pictured above: Oliver Townend - the new face of Equine Loyalty

A new loyalty card scheme launched by a Midlands entrepreneur for the equine industry has just signed up International Event Rider Oliver Townend.

EquineLoyalty was a concept designed by Matt Meadows to not only help riders lower the cost of horse ownership and riding, but also as a way of equine businesses moving successfully through these troubled times.

"The concept has been really well received, by riders and business alike, and I am very pleased to announce that International Event Rider Oliver Townend will become the face of EquineLoyalty", said owner, Matt Meadows. 

In Oli's own words, he said "What a great idea, I have seen many riders who are struggling and I think this will really help make the difference to them!"

The Team at EquineLoyalty have worked hard over the last few months to gain their members discounts on all aspects of their equestrian spending, from clothing to tack to even insurance! 

EquineLoyalty members simply show the card at point of sale, or when booking a service and gain their discount. All the companies and retailers they have partnered with are on www.equineloyalty.co.uk, and you can search to find your nearest shop or service. 

The membership is reciprocal throughout the UK too, so if you are travelling out of your area you know you can still save money!

Memberships are still available for riders, and Matt is also looking for a few more select equestrian businesses to partner with too.

For further information please visit: www.equineloyalty.co.uk or contact Matt Meadows on 01543 466675/07944 769 853 or at info@equineloyalty.co.uk