Swine flu is affecting a third of business in the region, a survey by Birmingham Chamber of Commerce and Industry (BCI) has revealed.

Birmingham has dropped from the top listing of towns most at risk in the UK, yet a survey of Chamber members has revealed that the subject for businesses is still a major issue.

Earlier this year, the Chamber issued a warning to businesses to raise awareness among their staff of the signs of swine flu and the need for individuals to self isolate if they have symptoms consistent with the virus.

Jerry Blackett, the BCI's chief executive, said: "It is imperative that the workforce is well informed to minimise a further spread of the infection.  There is no doubt that swine flu is going to be a big burden on businesses over the coming months. With staff numbers already low due to holidays, small business owners in particular, will need to do all they can to minimise the effects on their business.

"It is also important to have pandemic contingency plans that define what action plans kick in if workforce absenteeism rates exceed a high level or if offices have to be closed.

"Business should begin testing their continuity plans immediately to identify and take remedial action in problem areas.  There is no single approach that can be taken to reduce the spread of flu but there are appropriate measures out there for the business community to undertake to alleviate the risk." 

Solihull Chamber, in liaison with Solihull NHS Trust, held a briefing for businesses last week and 30 company representatives attended. 

Director of Public Health, Dr. Stephen Munday provided advice and guidance to business leaders. He said:  "We recognise how invaluable our link with Birmingham and Solihull's business community is through the Chamber.

"A number of companies are helping us to promote key messages to staff and customers about preventing the spread of the infection and getting the appropriate treatment in the right place, to help us prepare the region for swine flu.  This helps to ease the pressure upon our GPs and hospitals at this busy time."