Lincolnshire chartered accountants Nicholsons is hosting a free seminar on how local firms can make better use of the internet to generate new business.

The event on Thursday, 6 August, will be divided into two parts, looking at two main areas - Google AdWords and Google Analytics.

Adwords is a scheme that allows firms to increase the ranking of their website by using sponsored links, bidding against other companies and individuals by setting their own spending parameters, daily budgets and keywords. Liam Lally, from Zaddle Internet Marketing, who is a Google Adwords Professional, will be giving a tour of the user interface, as well as tips and tricks to make the most of the system.

Nicholsons partner Richard Hallsworth, will then give a short overview of Google Analytics - a statistical package which helps site owners understand who visits their site, for how long, what they look at and where they come from. Richard will demonstrate how to extract the data from the system and give an insight into how Nicholsons has used the package to push its website up the search rankings and develop an online marketing strategy.

Richard said: "Most firms are getting an increasing amount of new business online, but with marketing strategies becoming ever more sophisticated it is important to understand how the main packages work.

"I hope this event will give business owners in Lincolnshire a useful insight into how they can make the most of the internet."

The seminar takes place at Nicholsons' headquarters at Newland House, Weaver Road, Lincoln, from 5.45pm to 7pm, with arrival from 5.15pm. For more information or to book a place, call Jeannine Peta Thornley on 01522 815144, email jeannine.thornley@nicholsonsca.co.uk or visit www.nicholsonsca.co.uk and complete the online booking form in the 'events' section.