Birmingham's huge tourist economy is holding firm during
difficult times, according to a report revealing that the number of
people visit the city is remaining steady.
Last year Birmingham attracted almost quarter of a million more
tourists who, between them, spent almost quarter of a billion
pounds more, and helped create an additional 1,500 jobs.
The STEAM Report, compiled by research group Global Tourism
Solutions, found that during 2008 Birmingham's visitor economy
bucked the recession as more than 32.2 million leisure and business
tourists came to the city, up 216,000 and a percentage point
increase on the previous year's total.
The STEAM research - used by most of the UK's major cities to
assess the impact of visitors - revealed the amount of money that
tourists spent in Birmingham during 2008 was £4.6 billion, up
£241 million and a six per cent increase on 2007's total of
£4.3 billion.
Marketing Birmingham's chairman Paul Kehoe said: "These are
strong figures. The STEAM report underlines just how important the
visitor economy is to Birmingham. The sector holding up well and I
believe it is well placed to grow significantly once the economic
climate improves."
The STEAM figures found that not only did the city attract more
visitors during 2008, they also stayed longer. The number of
tourist days rose by 757,000, or two per cent, to almost 36.5
million. That hike was driven largely by more visitors staying
overnight at serviced and non-serviced accommodation, which enjoyed
double digit growths of 14 and 18 per cent respectively.
The research also revealed that more visitors and more spend led
to more jobs in the city's visitor economy. The number of people in
Birmingham employed in sectors supported by tourism, such as
hotels, restaurants, transport and shopping, also rose during the
year, by two per cent to 61,327.
The biggest beneficiaries were the accommodation sector, which
saw a five per cent increase in jobs, followed by three per cent
rises in recreation and food & drink.
STEAM is a widely-accepted method of assessing the scale and
benefits of tourism to cities, and is used by other UK centres
such as Manchester, Nottingham and Leicester, which have yet to
release their figures. It uses data from published and unpublished
sources, local interviews and trade enquiries.
Mike Whitby, Leader of Birmingham City Council, added: "This
report shows just how forward thinking the city has been in
embracing and encouraging the visitor industry. Tourism is a key
part of our complex and diverse economy. It underlines the fact
that Birmingham is now such an attractive and dynamic city that it
draws visitors in by the tens of millions each year.
"The city's tourism economy has come far in just three years,
when we had barely passed the 30 million mark in the number of
visitors coming here."