Flint Bishop

Husky product approvals success heralds USA expansion

Pictured above: Husky USA co-president Peter Taylor 

 

Less than two years after setting up Husky USA, Lutterworth-based Husky Group has achieved the highest approval rating possible to sell Husky products officially in the US.

Husky is now fully approved to sell not only to distributors and consumers, but also to national and US government organisations.

US inspectors examined and tested the Husky products in their own laboratories. They visited Husky manufacturing facilities in China - and can return at any time to check the products and processes.

Husky USA co-president Peter Taylor explained: "Gaining all the approvals we deemed important to our business was complex, at times arduous and an expensive investment - around £250,000.  But it does show the world that Husky is here for the long-haul and it means we can now get down to business in the US.  It's a very exciting time."

Building on an existing large telesales operation in Chicago, Husky USA is now targeting eight southern states - from California to Florida - to market Husky' full range of products via distributors. It also has an experienced in-house design team able to meet all customers' branding needs and pr activities.

At the start of a national sales drive - now that the products are fully approved in the US - Husky USA is developing a range of super-efficient coolers using innovative technology, and a range of sub-zero chillers to meet increasing customer demands. These products will also be available for global distribution.

Complementing the commercial side of the business, Husky USA's retail business is also thriving, supplying Husky Kulekube mini-chillers with iconic brands such as Harley- Davidson and Jack Daniels.

Husky USA has also established an enterprise in Georgia for its service department, spare parts and back-up holdings and assembly and warehousing plant.

In addition, Husky USA is now the sole importer/distributor into the US of Carrier Corporation's open-fronted multi-deck chiller: "There are a couple of big manufacturers here with a significant market share of the refrigeration business, but we have a great opportunity now that Husky products are approved to the highest level in the US.  

"Our products are designed with reliability and aesthetics in mind; our overheads are low by comparison, so our prices can be very keen and - of increasing significance - they are also part of Husky's vibrant 'green' agenda," added Peter Taylor.

 

 

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Article published by Midlands Business News on 15 January, 2010

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Articles submitted by Husky Group:



  • Husky warms to NHS chiller market - click to read
  • Graduate role for Jassal - click to read
  • AHT Husky raise the stakes - click to read
  • Husky product approvals success heralds USA expansion - click to read
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