Olympic javelin medallist Steve Backley will return to Loughborough University to deliver a keynote speech at a business conference designed to encourage exporting in the East Midlands.

Spearheading the event, UK Trade and Investment (UKTI), is hoping to attract an audience of up to 160 people and provide delegates with an exclusive opportunity to participate in specialist international trade workshops and hear about the support available to take their product or service to the world markets.

At a time when overseas success is deemed crucial to economic recovery, Steve, Britain's first athlete to win four consecutive European titles; will throw his hard earnt international experience and insight onto the one-day event.

'Take it to the World - the Power of Exporting,' will take place on Thursday, June 10 at Sir Denis Rooke Building, Holywell Park, Loughborough.

Appropriately, one of the workshops will concentrate on marketing opportunities for London 2012; others will look at web marketing to international audiences, the role of language and culture for increased export success, protecting intellectual property and researching overseas markets.

Market experts for Russia, Brazil and the Middle East will also be on hand to advise; and there will be ample opportunities throughout the day to network with exporters and like minded business people. 

The main speaker in the afternoon will be a world authority on international marketing, Allyson Stewart-Allen, who has been Sky News Business Report's "Muse of Marketing" and has written many books on export and trade in overseas markets.

East Midlands International Trade Director, Peter Hogarth, said: "I strongly urge businesses across the East Midlands with an interest in exporting to come along to the event. UKTI has a great deal to offer both small and large companies and we are keen to share our knowledge of overseas trade.

"If your company is already exporting or you are simply curious as to whether it is for you, then come along and listen to what we have to say.

"This event is of particular significance because it  will take place during World Trade Week, an exciting week highlighting the importance of global trade in creating jobs and growth in the current economic climate. "

Companies interested in finding out more about international trade opportunities can contact UKTI East Midlands team on 0845 052 4001.

Delegate rates for the day start at £25 per person.  

To reserve your place visit www.eventsforce.net/export09 or call  0845 052 4001 for further enquiries.