St. Modwen, the UK's leading regeneration specialist, has
announced record visitor figures at The Trentham Estate and
Gardens. Defying current economic trends, St. Modwen has reported
that more than three times the number of Annual Tickets have been
sold in February, March and April, compared to the same period last
year. Even more impressive are visitor figures for the Gardens and
Lake in March and April, with over 27,000 visitors recorded - more
than double the figures achieved in March and April 2008.
Mike Herbert, St Modwen's regional director, who runs Trentham
commented, "This is a fantastic start to the season. The National
Trust announced this week that it has also had a very good March
and April with a 38 per cent increase in overall visitors. But even
its top garden, Stowe Landscape Gardens in Buckinghamshire - often
stated to be Europe's most influential landscape garden - only
attracted 20,242 visitors (a 60 per cent increase), less than three
quarters of the total number who visited Trentham."
"We were blessed with good weather over Easter, but we are
pleased that the enhancements to the Garden over the winter period
have evidently increased its attraction. Visitors can now also
enjoy the mile long lake walk as part of the Italian Garden
experience; and we have introduced significant reductions in Annual
Ticket prices, together with payment by Tesco Club Card vouchers
for all Garden tickets. Annual Ticket holders also have additional
benefits, such as a 10 per cent discount in participating shops on
site."
Trentham is at the heart of North Staffordshire's leisure and
tourism offering and is an established visitor attraction. Five
years into a flagship £100 million regeneration project, St.
Modwen has undertaken England's largest garden restoration project
at Trentham, and as such the Italian Gardens have undergone a
massive transformation.
Mike added, "Trentham never stands still. We are constantly
looking at ways to improve the visitor experience, with the next
major milestone set to be the launch of the beautiful new Italian
Garden Tearoom in the Gardens at Trentham. The front of the new
building is a full height semi-circle of glass giving panoramic
views over the Garden and Lake, and we are sure this stunning
Tearoom will become one of those "must go" places in the region
when it opens just before May half term."
The Trentham results appear to form part of a wider regional
trend. St. Modwen recently announced ten deals across four of its
commercial development schemes in North Staffordshire with a strong
take-up of commercial space since the beginning of the year. This,
coupled with the record visitor levels at Trentham, provide an
indication that a sense of confidence is returning to the
marketplace.