Despite what the majority of the world is calling a very gloomy
economy, East Midlands-based restaurant operator, Red Hot World
Buffet, is embarking on a nationwide expansion programme, much to
the delight of its avid diners.
Red Hot opened its first premises in Nottingham in 2005, closely
followed by Northampton and Milton Keynes. Such has been the
ensuing success and demand for the buffet-style world cuisine, the
firm now intends to expand its operations UK-wide.
Although Red Hot has not announced a specific number of
restaurant openings for 2009, the firm is working with leading
national property consultancy, Lambert Smith Hampton (LSH), to
acquire multiple premises across the UK, with the first of the new
restaurants having already been secured.
LSH has acquired a 12,000 sq ft unit in Liverpool One, a
£1 billion shopping, residential and leisure development in
Liverpool city centre. It is anticipated that the restaurant
will open for business in late August / early September.
Helen Dhaliwal at Red Hot credits the current economic climate
behind the chain's recent surge in popularity. She
commented: "Not only do our restaurants provide the customer with
the unique opportunity to control their own dining experience,
selecting the best that the world has to offer from a set price
buffet menu, we believe they also offer a cost-effective
alternative to other world-cuisine restaurants without compromising
on quality."
She added: "We feel that there is a substantial gap in the
market for the kind of product we are offering and we are looking
forward to announcing the opening of a number of new restaurants in
the not-too-distant future."
Martin Herbert, Head of Retail Agency at LSH's Leicester office,
said his team is scouting various locations across the UK to
facilitate the firm's rapid growth plans.
"Red Hot is embracing the latest trends in the restaurant
industry as operators search for new ways to compete in the
fast-casual dining sector," Herbert said.
"LSH's network of 28 offices across the UK will enable us to
provide a truly unique nationwide service."