House of Fraser’s much-loved Christmas Grotto raised an incredible £10,413 for Birmingham Children’s Hospital Charity.
The annual winter wonderland, which was located on the fifth floor of the department store, donated £1 from every ticket purchased throughout the festive season to the charity’s Moments of Magic Christmas campaign.
Nirmal Madahar, General Manager at House of Fraser, said: “We’re delighted to raise over £10,000 for Birmingham Children’s Hospital Charity. This is the eighth year we’ve run our Christmas grotto and the second year we’ve supported the hospital charity – a real worthy cause.
“The fantastic final amount raised is thanks to our loyal customers, as well as the team involved behind the scenes in making the grotto such a huge success.”
Kirsty White, Corporate Fundraising Officer at Birmingham Children’s Hospital Charity, said: “We were incredibly grateful to House of Fraser for choosing to support us over the Christmas period and helping to raise such a phenomenal amount for our Moments of Magic Christmas campaign.
“The money raised will go a long way in making a huge difference to the lives of our brave children and their families by providing magical moments throughout 2019. Whether that’s helping a child to find their smile with a visit from a Giggle Doctor, a sing-a-long session with our Singing Medicine choir or a distraction bag filled with toys, games and puzzles to help keep little ones busy and occupied during medical procedures.”
Steve Hewlett, BID Manager at Retail Birmingham, the business improvement district for city centre retail businesses, said: “The traditional grotto at House of Fraser has again proved to be very popular at Christmas. Birmingham Children’s Hospital is such an important part of our city, with amazing staff and kids and we are thrilled that it has raised such a wonderful amount for the charity.”